MARKETING PLAN

BILLING

YOU: Community Partner, NOT Sponsor.

US: Cowboys Music Festival, CMF, Drag Me To Cowboys (NOT Drag Me To Brunch)

CONTACT INFO

Primary Contact: Brooklyne Alexander, brooklyne@cowboysnightcub.com/ +1 (403) 200-3216

Secondary Contact: Taylor Clemett, taylor@cowboysmusicfestival.com/ +1 (403) 472-8968

On-Site Contact: TBC

VENUE & SET UP DETAILS

Location: Cowboys Park, 1220 9th Avenue SW

Drop Off Gate: TBC, likely along 11th Street SW

Set Up start: 11am

Set Up complete: 1:30pm

Gates Open: 2pm

Show Start: 3pm

Tear Down (if necessary): 5pm

Event/ Suite Access Concludes: 6pm

NOTE: Cowboys Music Festival is an 18+ venue and no minors are allowed, even if attending with a parent or guardian that meets the age requirement. As this is Alberta Gaming, Liquor, and Cannabis policy, no exceptions can be made to this rule.

TICKETING

Pricing Maximums as follows:

General Admission - $29.99

Fast Pass - $99.99

Should you choose to sell any of the tickets provided, they cannot be sold for prices higher than what is outlined above.

NON PROFIT/ CHARITY PARTNERS: YOUR UNIQUE LINK

Please check your e-mail for your unique ticket link. All $ collected from ticket sales via your unique link will be donated back to your organization

CMF SOCIAL HANDLES/ ACCOUNTS

Instagram (56k)- @cowboysmusicfestival

TikTok (8k) - @cowboysmusicfestival

Twitter (1k) - @cowboysfestival

Facebook (10k) - @cowboysmusicfestival

YouTube (200) - @cowboyscalgarytube

Threads (7.5k) - @cowboysmusicfestival

Spotify - @cowboysmusicfestival

Total - 80k+ followers

APPROVED COPY

You do not need approval from us on your copy permitting the following requirements are met:

When referencing Us, we are always: Cowboys Music Festival or CMF, NOT Cowboys, The Cowboys Music Festival, The Cowboys
When referencing You, it is always as a: Community Partner
When referring to our venue, it is always: Cowboys Park, Cowboys Music Festival will be taking place at Cowboys Park, NOT The Cowboys Park, Cowboys, Shaw Millennium Park, Cowboys Millennium Park
When referencing the event, it is always: Drag Me To Cowboys, NOT Drag Me To Brunch
Cowboys Music Festival takes place during the Calgary Stampede, not at the Calgary Stampede

You are also welcome to use any of the below copy in your own promotion of the event:

Louder, prouder, and ready to slay… Cowboys Music Festival presents DRAG ME TO COWBOYS 👠on Saturday, July 12!
From the werkroom to the CMF runway—Drag Race Divas are here to SLAY!
It’s giving fierce for DMTC, honey!
Saturday, July 12 / Afternoon Show / GATES AT 2PM
…and we’re not done yet, Legends! More sparkle and sass to come 😏

Headliner Copy:

⭐Hieeeee… it’s ALASKA
⭐You’ve been expecting her… it’s JUJUBEE
⭐Thank God, for all that bod… it’s WILLAM
Featuring the unapologetic pop princess… KIM PETRAS 👑

OTHER PARTNERS

There is no requirement that our Community Partners tag or mention other Community Partners in their promotions. If you do choose to tag partners, we ask that you tag all partners so as to not single out any organization.

CMF MARKETING

The following outlines the marketing tools CMF will be using to promote the event.

AD-BUYS

Meta Ads targeting YYC and surrounding areas.
Google Ad-words to target demographic and location-specific.

IN-HOUSE

Event announcement with sale details across all CMF social accounts & platform
Multiple posts & reposts on all @cowboysmusicfestival social account
Multiple posts & reposts on all @cowboyscalgary social account
Website listing of concert announcement (www.cowboysmusicfestival.com
Announcement & presale email blasts to Club Cowboys database (100,000+ subscribers)
Contesting via all CMF social accounts & digital platforms
Multiple shoutouts from house DJ at Cowboys Dance Hall (nightclub)